Infographic: Why Google+ is Good for Business

Posted on 27. Jan, 2013 by Ryan W. Neal in Infographic

Originally Published 07/03/2012 at Magnet Labs

If you think about social media as a family, Facebook would be that oldest child (let’s ignore the fizzled out MySpace that is still pursuing a career in music) that got straight A’s in college before striking it big in the business world. YouTube came next, quickly becoming a star in showbiz while the next child, Twitter, used an entrepreneurial spirit to quickly transform news and marketing. LinkedIn recently got cut off from Twitter, but is still doing pretty well for itself. Now all the talk is on Pinterest, the little wunderkind that is using images to make its mark on the social media world.

With all the attention that the other siblings get, poor Google+ can feel a bit like the unwanted stepchild. Most people see it as just an extra social network, and few marketers have effectively used Google+ to promote their brand.

But Google+ has over 90 million users, which is nearly nine times the user base of Pinterest. This number is only going to grow, as Google announced that Google+ will soon be mandatory for new Gmail users. The company is not giving up on the social network, but instead making a big push to support it.

A new Infographic from Blue Glass breaks down some statistics that make Google+ impossible to ignore as a powerful marketing tool, and show how your brand can use the platform to its full potential.

Some interesting points from the Infographic:

• 60 percent of Google+ users log in every single day, as opposed to 50 percent for Twitter.
• Using a Google+ business page will get naturally get indexed into Google searches quickly, helping more people find your business.
• The more times someone +1 your content, the higher it will rank in search results.
• Hosting hangouts offers your brand a chance to connect with customers with an unprecedented level of engagement and interactivity. This can increase brand loyalty and encourage them to be evangelists for your brand.
• Circles can be used to segment groups of customers, and deliver them targeted information that they would specifically care about.

Originally Published 07/03/2012 at Magnet Labs

Tags: Magnet Labs